Travel retail liquor sales reach highest level since 1999
Filed under News on Tuesday, February 08, 2011.
The IWSR Duty Free/Travel Retail Summary Report 2011 reveals that global travel retail wines and spirits sales reached 25.4m cases in 2010, the highest level since 1999, when intra-EU duty free sales were abolished.
The report, which highlights the top-performing brands, categories and markets and pinpoints long-term growth opportunities in the travel retail liquor sector, shows that global volumes rose by 10.4% in 2010.
Spirits volumes grew by 13.5%, while wine sales increased by 3.7%. The Americas, Africa, the Middle East and Asia-Pacific all recorded double-digit rises in travel retail wines and spirits sales in 2010, while growth in the more mature European market was slower at 5.9%.
The fastest-growing categories of the travel retail wines and spirits market included US whiskey, Cognac and tequila, all of which saw volumes increase by more than 20%.
The top 20 suppliers continued to increase their share of global volumes; they now hold 71.5% of the market, compared with 69.7% in 2009. Leading supplier Diageo accounts for 17.7% of wines and spirits sales, compared with 16.9% for second-placed Pernod Ricard.
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